About the Winery
SOHO: UNIQUELY EMBODYING A PASSION FOR LIFE, CULTURE & ENTERTAINMENT.
Utilising our own Carter Family Vineyards & other boutique estates, we have chosen 3 of the best NZ winemakers from Waiheke Island, Marlborough & Central Otago – giving each wine its own distinctive style & personality.
SOHO respects the traditional winemaking process but pushes the boundaries operating an unconventional ethos rooted in raw creativity. This coupled with a desire to be one of NZ’s most awarded boutique wine companies has made SOHO a wine icon of modernity.
Meet the Team
Rachael Carter (Founder & Managing Director)
As a youngster Rachael set out to work for her father in his wine supplies business. In 2002 Rachael started a screwcap company, her clever marketing “BEST SCREW ON THE PLANET” & hard work lead to a 98% market share & in 2008 she sold the screwcap business. In 2009 she created SOHO WINES to take on her father’s growing vineyard portfolio. Her quest was to create a unique premium wine brand that embodied a passion for life, culture & all things fabulous. Her target market was herself (realising how much she actually drank this was a recipe for success!). Rach is known as the bionic woman (her spine & neck are full of Titanium), perhaps that explains her impressive ability to “no hands shot” a wine glass. Just as impressive is her Portfolio of wine, SOHO is regarded as one of NZ’s most awarded boutique wine companies.
